This
is a biggy. With bigger agencies, the top brass might come out for the
presentation (more likely the contract signing), then as soon as the
ink is dry, you find yourself in the hands of Junior AEs and Junior
creatives doing Junior-class work. You're left wondering, "What happened
to all the beautiful stuff I saw in the portfolio?" and more importantly,
"What happened to all my money?"
What
we keep hearing from our BIG Fortune 500 clients is that the BIG advertising
agencies (they used to work with) were not giving them access to their
top creative people, were not pro-active in advising them on dangers
and opportunities, were not involved in their day to day real life business
challenges and were not giving them the hand holding, damage control
and consulting service they deserved. And so they came to us. And from
the letters we get, they seem to be pretty happy about it.
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Case History
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Areas of Expertise
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