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Long Advertising is a full service agency specializing in strategic positioning, branding and new product launches. We cringe at the term 'creative boutique' but for lack of a better label we'll take it. We're known as much for our award winning creative product as for the strategic direction behind it...and we keep our staffing lean and mean, so we guess that's 'boutiquey' (but don't try to buy any frilly shirts here).
Mission:Possible
Our mission is to increase your brand awareness and increase your sales. Impossible? The simple truth is that great advertising 1) engages the viewer instantly; 2) speaks 'the language' of your core demo; 3) operates from a sound strategic platform; 4) creates demand; and 5) gets remembered.Does it work the same way for B to B as it does for consumer advertising? Absolutely. And we've spent the last ten years proving it in both categories with some of the biggest names in the Fortune 500.
The Mix
Our current client mix is about two thirds consumer/retail to one third B to B. On the consumer side, we've been working with regional and national advertisers to promote new product launches and invigorate neglected brands with fresh new campaigns. On the business to business front we continue to outfox the competition with break-the-mold tactics that prove that B to B advertising doesn't stand for 'Bland and Boring'.
