Even though we've consistently shown that a small shop can deliver the same range of services as the big boys, it pays to have a few aces up your sleeves. Here's ours:

Q: How can you make an eye-popping, award winning TV spot for half the cost of any ad with comparable production values...and get about 25% over your media budget in bonus placements?

A: Start with a world-class creative team, add 20 plus years of production know-how, throw in a dash of the most talented pool of post-production wizards on either coast and top it off with the most hard nosed negotiators you've ever seen (with the possible exception of a few major league sports agents).

First class, knock 'em dead creative with mind blowing state of the art sound design. Winners of numerous national awards including a Silver Microphone award for Best Copywriting in all ads / all categories submitted nationally for our Car Cash campaign. We'll stack up our radio ads, both for writing and production values against any agency, anywhere, anytime. And we do jingles too!

We've been doing it since we learned to walk. And they keep getting better and better. They sell product, they entertain, they get remembered. What more do you want?

We love doing outdoor. It's fun and funny and eye-catching and traffic stopping. We've won lots of awards and we want lots more of this work ... OK?

We're often asked to define our preferred media. Our standard answer? Whatever works.

If we want to reach kids while they're at school, we'll use milk cartons. If we want to reach architectural lighting designers, we'll use direct mail postcards. We use what works. We like cable TV. We get great numbers at a great cost. We like special interest vertical print. We get to the people that we want to reach, with a media they actually enjoy. Most of all, we like reaching who we want to reach with as little waste as humanly possible.

We love reach. We hate waste. That's our media philosophy. There is no cookie cutter approach. Each strategic positioning statement we create for our clients is as unique as a DNA fingerprint. So is every media plan.

There's been a lot of talk about how the web will revolutionize every aspect of the advertising business...and guess what? It's true. We knew it way back when the web was only looked at as a way of cutting printing costs on a B to B brochure.

We know all the little ends and outs and we know something else...you still need a clear, persuasive, linear argument to get you from the point of interest to the point of sale.

This is where we started, where we grew and where we still do a better job than the vast majority of agencies that specialize in trade advertising. What makes us so good? Long ago, we came to the amazingly obvious conclusion that business people (from the President right down to the Purchasing Manager) need to be captivated, entertained and compelled to make a purchase in much the same way as consumers. Wow, what a concept! Sure, you'll always need some hard facts for the engineers out there, but there's no reason why they can't be conveyed with humor and drama and power. So we make ads that get noticed, get remembered and get results. We've worked with some of the largest (and most conservative) corporations in the world...and guess what?

A) They know a good ad when they see one.
B) They even have the guts to run them.

Top notch production values coupled with the same expertise we bring to our direct mail letter writing.

Do you know what most production houses forget about when they put together a corporate video script? The beginning, the middle and the end.

Our skill in formulating the most convincing and persuasive direct mail arguments (we write the recruitment letters for the Direct Marketing Association) is channeled into crafting videos that grab you, hold you and won't let you go.

More fun for us and for our clients. Every time we show the retro art-deco posters we've done for International Paper on a sales call, we get requests for copies...so they can frame them!

We help our clients get waaaaay outside the box and offer up practical, hard-nosed battle plans. We have exceptional skills in all phases of strategic marketing and have a special flair for positioning, branding and corporate ID. Long Advertising can lay out more money-making, money-saving, checkmate winning advice in one hour than you might get all year from the other big shot consulting firms.